Today I would like to introduce you to one of my favourite Swedish TV-ads – the ones for ICA supermarket. About every week they launch a new short movie, each time with a silly theme. It doesn’t necessarily make me buy more with them, simply since I do not naturally pass an ICA every day. However, they do get my sympathy points because their ads are silly, witty or clever at the same time. Hope you understand a bit of Swedish, or that you simply anyway get the idea behind the ones I am going to post below.
This is one of their latest – a bit in style with Amelie and in the sign of health, with a wet and cold autumn ahead:
Another favourite from this summer when the Women’s European Football Championship was on, is the ad with Kosovare Aslani, a famous Swedish lady footballer. She has a sponsoring contract with ICA and they make her say that crisps and chocolate are healthy carbohydrates. She gets tired of posing and says that this won’t be any trustworthy ad whatsoever (never mind that no ad is). ICA-Stig makes her continue by asking if they have to go through the contract again…
Right, let’s wait for the next one then! They do have their own You-Tube-channel – in case you want to watch more of them or use them as “training-Swedish-material”.
Do you have favourite ads? Feel free to comment and link to the ones you can watch over and over again.
Posted in Fun
Tagged ICA, ICA reklam
Last week it was time for the annual film festival in Norrköping – Flimmer! The festival was organised for the 15th time this year.
These are the movies we saw – a good mix as you can see, and all very much recommendable!
Cykla med Molière
Inequality for all
In a world…
A River Changes Course
Pics from the CNEMA-sessions
Last weekend we had best autumn weather ever. Here are some impressions in pictures of an Indian summer afternoon.
Posted in Life
Die ganz legale Art, auch im Sommer Lebkuchen essen zu können. Schon smart, die Mannheimer Konditoren :D! Danke, Anne und Martin! (P.S.: Wann gibt’s Nachschub?)
Posted in Life
Tagged Mannemer Dreck
That is how one could summarise this day. Over 6 kilos red gooseberries, about half a kilo black currant and about three kilos red current. Picked within almost three hours. (I consider that a personal record in berry picking time.) Thankfully the magpies discovered that red currant is good food as well, otherwise I would have needed to spend even more time in the bushes.
Company I also had, two little snail buddies that were actually surprisingly fast and very determined to find a way out:
After over three more hours making juice and cleaning berries (the loved one helped, bless him) we were off to Cornelis, the local pub. Strategic drinking was on the menue, since we ran out of suitable bottles for juice making. Well, there are worse things one has to do, I’d say. Bernard is actually a really recommendable black lager!
So tomorrow the berrie marathon is to be continued! And there will be jam, too.
On 20th of July we went to the premier of “Le Figaro” at the Theatre Nolby in Swedish Västmanland, close to Karlskoga, see map. Theatre Nolby is a small open air theatre that opens during 4 weeks each summer, this year from 20th of July to 17th of August.
Le nozze di Figaro originally being a comic opera by Wolfgang Amadeus Mozart, Theatre Nolby decided to set it up as a scene play. They succeeded brilliantly with the set and the actors in their different roles. Apart from a wonderful performance of everyone involved, the location of Theatre Nolby simply convinces. The audience gets drawn into the piece by being seated close to the stage, and actors sort of involving them into their reasoning and thoughts.
During the pauses one has time to either enjoy a pre-booked three course dinner, or a pre-booked pick-nick. Or one simply buys some snacks. The environment around the stage is also prepared in the most thoughtful way. The actors are also part of the friendly and welcoming staff taking care of bar and food service. Everyone is open for conversation with their visitors, be it just for a few friendly words, or a more serious exchange about the theatre piece or the art in general. All this adds to the fact that the visitor kind of feels like becoming part of a special family for one night. One simply melts in, relaxes instantly and leaves heavy hearted but extremely happy after a gorgeous cultural night out – in the middle of nowhere somewhere in the Swedish woods. Extraordinary.
Some pictures of our night out:
The seating area in front of the stage
The bar area
Relaxing during one of the breaks
Flowers for everyone after a successful premier!
Conversation with family, friends and visitors in general after the show
On the way home after a great night out
View over the lake nearby the parking lot
Therefore, if you plan to visit or pass this area of Sweden during July and August, check out what is planned at Theatre Nolby. You are in for an unforgettable experience. Promised.
With excitement we follow this year’s European Championship of ladies’ football which takes place in Sweden. One of the places the teams play is Norrköping, and so we went to see the second semi-final last Thursday. Norway played Denmark. It was a match with ups and downs, not at last due to the first goal being scored by Norway in the first five minutes, and the equalising one coming from Denmark during the last five minutes of regular match time.
So the match went into extra time. Most of the audience appreciated that, however, somehow the security guards placed out around the arena did not seem to be overly impressed by the fact that they needed to spend at least half an hour more on their positions…
Anyway, since Denmark played stronger, it was fair enough. Norway won in the end on penalties. The otherwise catching-it-all Danish goalie definitely wasn’t at her best that night, which was a shame. The German Denmark fans who were sitting behind us during the match would certainly agree on that. Their “Denmark! Denmark! Goooo” is still ringing in my ears.
Anyway, after the match all the Norwegian players came to our corner where we sat. Their families were sitting there during the match, the other noisy group apart from the German Denmark fans. But oh how proud they were! Some pics from the event:
The text on his t-shirt says “real men watch women’s football!” So true! I was actually quite disappointed when I noticed how many of my otherwise footie-crazy German friends didn’t even seem to know that this tournament is taking place. Well, they might have noticed by now since the German ladies play Norway in the final in Stockholm tomorrow afternoon. My odds are on Norway, though!