Swedish retail conquers Britain

This is a picture of Clas Ohlson on Reading Highstreet in the UK. These were the old premises of Woolworth, by the way, the old established low price retailer that went bankrupt due to the events of the last economic crisis.
Clas Ohlson is Sweden’s biggest low price retailer for all kinds of goods in the range of Home & Garden including hobbies. 
As much of an unusual sight as it is, the shop front of our familiar Swedish retailer on a UK highstreet, it will also be fascinating to follow how they will compete with the numerous Poundlands and not to forget the bigger Asdas and Tescos outside the town centres.
Will have to do some more detailed research regarding their concept and positioning whilst wishing them best of luck for their business on the British Isles!

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