I love ICA-Stig

Today I would like to introduce you to one of my favourite Swedish TV-ads – the ones for ICA supermarket. About every week they launch a new short movie, each time with a silly theme. It doesn’t necessarily make me buy more with them, simply since I do not naturally pass an ICA every day. However, they do get my sympathy points because their ads are silly, witty or clever at the same time. Hope you understand a bit of Swedish, or that you simply anyway get the idea behind the ones I am going to post below.

This is one of their latest – a bit in style with Amelie and in the sign of health, with a wet and cold autumn ahead:

Another favourite from this summer when the Women’s European Football Championship was on, is the ad with Kosovare Aslani, a famous Swedish lady footballer. She has a sponsoring contract with ICA and they make her say that crisps and chocolate are healthy carbohydrates. She gets tired of posing and says that this won’t be any trustworthy ad whatsoever (never mind that no ad is). ICA-Stig makes her continue by asking if they have to go through the contract again…

Right, let’s wait for the next one then! They do have their own You-Tube-channel – in case you want to watch more of them or use them as “training-Swedish-material”.

Do you have favourite ads? Feel free to comment and link to the ones you can watch over and over again.

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